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At least 39 people are reported to have been killed after a fire broke out in a shop in the central Chinese province of Jiangxi.
According to media reports, the fire started on Wednesday afternoon local time in the basement of a building in the city of Xinyu.
Dozens of emergency service workers have been sent to the scene and rescue efforts are underway.
A number of other people are said to have been injured.
The incident comes days after 13 schoolchildren died when a fire broke out in a school dormitory in the central Henan province.