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Mohamed Salah came off the bench to score an incredible six-minute hat-trick as Liverpool obliterated Rangers in the Champions League.
The striker netted three times in his sensational first 13 minutes on the pitch to silence a once-euphoric Ibrox crowd.
Scott Arfield had given Rangers an early lead with their first group goal, but a Roberto Firmino double and a Darwin Nunez strike set Liverpool on their way, with Harvey Elliott getting a seventh after a VAR check.
It was a mesmeric second-half performance from the Premier League club, who now just need a draw against Ajax in Amsterdam in two weeks to advance to the next stage.
A beleaguered Rangers are still searching for their first points, and their hopes turn to trying to finish third in Group A and claim a Europa League place. It does not get any easier for them, though, as they travel to face group leaders Napoli next.
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- Reaction & as it happened
As Salah trotted on to the Ibrox pitch, it was with little fanfare. Nunez had just given the visitors a commanding 3-1 lead, and the Egyptian's introduction seemed almost like the cherry on the cake after a tasty game had been yanked away from Rangers.
But a player whose form has dipped this term produced something special.
It started with an old-fashioned toe poke from a tight angle. Salah was off and running. A handful of minutes later, a drop of the shoulder, a quick change of pace on the edge of the box, and a deceptive finish brought his second. Ibrox, not for the first or last time in the half, fell silent.
There was barely time to type his name as the player of the match before his astonishing intervention was complete with yet another composed finish.
After just 17 minutes of this frenzied contest, it looked all so different. All of Liverpool's wins since August have come in Europe, but another looked unlikely amid a cacophony of noise in Govan.
A flowing Rangers move cleaved open a static Liverpool defence and allowed Arfield space to steer a shot low across Alisson and into the net. Finally Rangers had arrived in this year's Champions League.
It was an arrival which was celebrated for seven minutes. Kostas Tsimikas' whipped corner to the near post found an unmarked and grateful Firmino, who nodded in from six yards.
Ten minutes after the break, Firmino hushed a raucous crowd again. Joe Gomez's rampaging run down the right created the opening, and his inch-perfect delivery found the Brazilian on the run for a low first-time steer through Allan McGregor's legs.
The writing was on the wall for Rangers by this point, and it was absolutely game over on 66 minutes. Again Firmino was involved, his cute flick teeing up Nunez for a curling shot around McGregor from the edge of the box for a goal met with a ferocious punch of the air by manager Jurgen Klopp.
After Salah was finished stealing the show, there was still time for more as Elliott got in on the act. The youngster was originally flagged for offside after volleying in, before a VAR check reversed the decision and sent him jogging away in celebration to a jubilant band of supporters in the far corner.
Player of the match - Mohamed Salah
What next?
Liverpool go to Amsterdam on Wednesday, 26 October (20:00 BST) needing a draw against Ajax to progress. Rangers travel to Italy to take on Napoli at the same time.
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Rangers
Squad number1Player nameMcGregor
Squad number2Player nameTavernier
Squad number6Player nameGoldson
Squad number26Player nameDavies
Squad number31Player nameBarisic
Squad number8Player nameJack
Squad number4Player nameLundstram
Squad number30Player nameSakala
Squad number37Player nameArfield
Squad number14Player nameKent
Squad number9Player nameColak
Squad number10Player nameDavis
Squad number17Player nameMatondo
Squad number20Player nameMorelos
Squad number23Player nameWright
Squad number38Player nameKing
Liverpool
Squad number1Player nameAlisson
Squad number2Player nameGomez
Squad number5Player nameKonaté
Squad number4Player namevan Dijk
Squad number21Player nameTsimikas
Squad number19Player nameElliott
Squad number14Player nameHenderson
Squad number3Player nameFabinho
Squad number28Player nameFábio Carvalho
Squad number9Player nameRoberto Firmino
Squad number27Player nameNúñez
Squad number6Player nameThiago Alcántara
Squad number7Player nameMilner
Squad number11Player nameMohamed Salah
Squad number20Player nameDiogo Jota
Squad number26Player nameRobertson
Line-ups
Rangers
Formation 4-2-3-1
- 1McGregor
- 2Tavernier
- 6GoldsonSubstituted forKingat 45'minutes
- 26Davies
- 31Barisic
- 8JackSubstituted forDavisat 60'minutes
- 4Lundstram
- 30SakalaSubstituted forMatondoat 76'minutes
- 37Arfield
- 14KentSubstituted forWrightat 76'minutes
- 9ColakSubstituted forMorelosat 76'minutes
Substitutes
- 3Yilmaz
- 10Davis
- 17Matondo
- 19Sands
- 20Morelos
- 23Wright
- 28McCrorie
- 33McLaughlin
- 38King
- 44Devine
- 71Tillman
Liverpool
Formation 4-4-2
- 1Alisson
- 2GomezBooked at 90mins
- 5KonatéSubstituted forMilnerat 79'minutes
- 4van Dijk
- 21TsimikasSubstituted forRobertsonat 68'minutes
- 19Elliott
- 14HendersonSubstituted forThiago Alcántaraat 67'minutes
- 3Fabinho
- 28Freitas Gouveia Carvalho
- 9FirminoSubstituted forJotaat 73'minutes
- 27NúñezSubstituted forSalahat 68'minutes
Substitutes
- 6Thiago Alcántara
- 7Milner
- 11Salah
- 13Adrián
- 20Jota
- 26Robertson
- 43Bajcetic
- 47Phillips
- 62Kelleher
Live Text
Match ends, Rangers 1, Liverpool 7.
Second Half ends, Rangers 1, Liverpool 7.
Attempt blocked. Ben Davies (Rangers) left footed shot from outside the box is blocked.
Corner, Rangers. Conceded by Thiago.
Joe Gomez (Liverpool) is shown the yellow card for a bad foul.
Foul by Joe Gomez (Liverpool).
Alfredo Morelos (Rangers) wins a free kick in the attacking half.
VAR Decision: Goal Rangers 1-7 Liverpool (Diogo Jota).
Goal! Rangers 1, Liverpool 7. Harvey Elliott (Liverpool) right footed shot from the centre of the box to the bottom left corner.Goal awarded following VAR Review.
Corner, Liverpool. Conceded by Leon King.
Foul by Thiago (Liverpool).
Scott Wright (Rangers) wins a free kick in the defensive half.
Goal! Rangers 1, Liverpool 6. Mohamed Salah (Liverpool) left footed shot from the right side of the box to the bottom left corner. Assisted by Diogo Jota.
Goal! Rangers 1, Liverpool 5. Mohamed Salah (Liverpool) left footed shot from the centre of the box to the bottom right corner. Assisted by Diogo Jota.
Substitution, Liverpool. James Milner replaces Ibrahima Konaté.
Foul by Virgil van Dijk (Liverpool).
Alfredo Morelos (Rangers) wins a free kick in the attacking half.
Substitution, Rangers. Scott Wright replaces Ryan Kent.
Substitution, Rangers. Rabbi Matondo replaces Fashion Sakala.
Substitution, Rangers. Alfredo Morelos replaces Antonio-Mirko Colak.